Home > Business > Experience is the product

Experience is the product

Having started my career as a consultant, I’m always a consultant. My users are my customers and that is how they are treated. Like customers. Does not mean that I’m their slave, but they should be treated by respect and my main purpose is to bring business value, through the business people.

But also having worked for a product company, everything I work with is regarded as a product. Our web sites are products which our users consume. In this wonderful presentation, Peter Merholtz describes the importance of Experience of a product.

When you might see your product like this:

image

You should instead see your product like this:

 

image image

Take an hour and go one step towards The Whole Product concept:

Advertisements
Categories: Business
  1. 2010/02/15 at 8:52 am

    Yes, Yes, Yes… and some more yes.

    You have to focus on the experience you want to deliver through technology. When you focus on technology you just plain, out right miss the point.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: